sponsored posts – In Good Taste http://ingoodtaste.kitchen Making Every Day an Occasion... Simply Sat, 28 Dec 2019 18:11:36 +0000 en-US hourly 1 http://ingoodtaste.kitchen/wp-content/uploads/2015/09/cropped-peonies-32x32.jpg sponsored posts – In Good Taste http://ingoodtaste.kitchen 32 32 Five Thoughts on Writing Sponsored Blog Posts for Brands http://ingoodtaste.kitchen/five-thoughts-on-writing-sponsored-posts-for-brands/ http://ingoodtaste.kitchen/five-thoughts-on-writing-sponsored-posts-for-brands/#comments Mon, 29 Jul 2013 17:38:55 +0000 http://ingoodtasteblog.net/?p=4020 At this past weekend’s BlogHer conference, which is a two-day convention for women who blog, there was a session about writing sponsored posts. Though I did not attend the session, brand and blogger relations are a very important part of my public relations business, so I read the full transcript of the session after the panel. I thought that the presentation was thorough, but I have my own opinions about sponsored blog posts and feel compelled to add my .02 to the conversation. Sponsored posts are not for everyone There was one gaping hole in the BlogHer session about sponsored posts. Since BlogHer earns revenue by paying the bloggers in its network to write sponsored content about BlogHer clients, I understand why they would fail to mention that accepting money in exchange for content is absolutely not necessary for everyone who blogs. Though they did talk about how you could spin a paid review for product like eye shadow to fit your food or a craft blog (???), I think it’s also important to add that it is perfectly OK to say no to payment if you don’t think the product is a fit. In fact, depending on how you […]

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